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Case StudiesBlack Diamond has a proven track record of providing successful solutions to a variety of clients and categories. From providing comprehensive marketing communications services, to establishing brand identity & web site design to creating a public relations outreach program, Black Diamond has provided efficient marketing communications that gets results.Click on these to learn more: Harris Center at Massachusetts General Hospital Middlesex Savings Bank - Annual Report Middlesex Savings Bank - Public Realtions The Situation: Middlesex Savings Bank previously had not taken an aggressive approach to public relations outreach. Essentially the bank had received media coverage by luck. The Solution: Beginning in the third quarter of 2005, the bank contracted with Black Diamond Marketing Group to help establish an infrastructure that developed, placed and tracked newsworthy items about the bank, the banking category and activities of its employees. The Results: To date a comprehensive and consistent program has been developed evolving into a stream of positive stories about the bank in community newspapers, as well as establishing the bank as the go-to resource on banking related issues in Middlesex's markets for major dailies and industry trade publications. Average press hits per month are close to 100 covering all media formats. Slade's Ferry Bank Zeiterion Theatre |
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Case Studies