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Who and what we are What we offer The difference Work we’ve done Key people Case Studies Contact Us	Case Studies Black Diamond has a proven track record of providing successful solutions to a variety of clients and categories. From providing comprehensive marketing communications services, to establishing brand identity & web site design to creating a public relations outreach program, Black Diamond has provided efficient marketing communications that gets results. Click on these to learn more: Harris Center at Massachusetts General Hospital Middlesex Savings Bank - Annual Report Middlesex Savings Bank - Public Realtions Slade's Ferry Bank The Situation: Under new leadership Slade's Ferry Bank wanted to re-energize a dormant brand in numerous areas covering: marketing, collateral, product development, research and beyond. The Solution: Black Diamond Marketing Group led the bank through a complete metamorphosis in all areas. The process started with positioning research, leading to a comprehensive re-design of the bank's product set and introduction of competitive electronic banking services. To get the word out an integrated marketing communications plan was developed with the appropriate merchandising systems/collateral/advertising and internet promotions. Complementing the more traditional marketing activities, a comprehensive community sponsorship and public relations outreach effort was also developed. And to better understand their customer profile, Black Diamond brought in its analytics partner to complete a thorough study of the bank's distribution plan including areas of opportunity & a profitability analysis of their customer base. The Results: Over three years the bank grew just shy of 40% with the bank president being named one of the top 25 most powerful women in U.S. banking by a leading trade publication for the past two years. Zeiterion Theatre
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