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Case StudiesBlack Diamond has a proven track record of providing successful solutions to a variety of clients and categories. From providing comprehensive marketing communications services, to establishing brand identity & web site design to creating a public relations outreach program, Black Diamond has provided efficient marketing communications that gets results.Click on these to learn more: Harris Center at Massachusetts General Hospital Middlesex Savings Bank - Annual Report Middlesex Savings Bank - Public Realtions Slade's Ferry Bank Zeiterion Theatre The Situation: With a new executive director on board, the Zeiterion Theatre in New Bedford, MA had suddenly catapulted from 12 shows the previous season to 45 for the upcoming season. The season was to start in less than two months and the theatre was without a plan or any marketing materials. The Solution: Black Diamond was hired and jumped into help them. Over the course of the next month and half a comprehensive brand identity program for "The Z" was developed and rolled out with brochures, direct mail programs, performance programs, banners & posters. All of this was supported by a comprehensive media plan, numerous print ads and direct marketing to the theatre's target markets. The Results: Sell-out crowds and accolades of praise from the executive director. |
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Case Studies